GOOD LINE NZ was founded in 2014 – and our VAs have been remotely delivering the executive and operational support that New Zealand's agile, fast-growing SMEs need, ever since.

Originally from the UK, Sabrina is our founder and herself an expert executive assistant. A planner by nature, she has established a professional support service to companies offering Professional Services, within various sectors and Entrepreneurs ready to take the next step. Sabrina's focus is all about freeing up leaders and manager’s time so they can focus on growing a sustainable and thriving business.

Sabrina has spent over a decade fine tuning her marketing, project management, event planning, research, and business support services for various brands within New Zealand, Australia, Europe and the UK.  

Having now turned those experiences into simple, transparent services designed for people who cannot be everywhere in their organisations, she spends most of her time onboarding new clients and matching them with the best of her GOOD team.


We understand how important teamwork and maintaining a work-life balance is between partners, friends, colleagues and children.  

From social media experts to experienced CEO PA’s, we will match your business needs to a trusted Executive or Creative Assistant who can help to handle the overwhelm or get you to where you want to be.

We are able to do this because we spend a huge amounts of time investing in people, where trust is at the core of everything we do and pride is encouraged with every task we carry out. We love seeing our team thrive and feel they are really making a big difference to an organisation and combining that with a great work environment, a superb team culture and a constant feeding through of knowledge and training.

At Good Line we have created a truly GOOD team that stay with us and make for a sustainable VA support crew.

OUR GOOD outsiders

It takes a village to raise a family and it is no different in business. We sometimes align with experts outside of our GOOD team who we truly trust. Here are just a few…


Take the first step in achieving more, today.